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January 20, 2025

Kit Design Beyond the Logo: Creating Iconic Sportswear

Kit Design Beyond the Logo: Creating Iconic Sportswear When it comes to sports branding, a team’s identity goes far beyond its logo. Kit design plays a crucial role in shaping ho

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July 25, 2024

The Evolution of Sponsorship Strategy in Sports

The Evolution of Sponsorship Strategy in Sports Sponsorship in sports has come a long way from simple logo placements on jerseys and banners. Today, it’s a multi-layered, data-dr

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July 25, 2024

How AI is Changing the Game for Sports Branding

How AI is Changing the Game for Sports Branding Sports branding has always been about identity, emotion, and fan connection. From legendary team logos to iconic jersey designs, gre

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